Branding Project: Amelia Grose

Amelia came to me at a really exciting time in her entrepreneurial career. She was ready to dive off into the deep end, making her side business her full time career, and I was so excited to help her with a complete logo makeover that conveyed her refined, simple style.

Amelia is a photographer who captures stories in the form of lifestyle. She’s passionate to see the process of something develop from a thought into a tangible expression. Through her story telling, her goal is to bring forward the identity of a person and make it known. Whilst she carries experience and excellence in shooting portraits, family portraits, weddings, corporate, editorials, and teaching, her passion resides in shooting lifestyle editorials, and spontaneous and styled food publications.

Her vision was to move away from her stock standard logo, and to create an identity for herself that would convey her values and style to potential clients. She preferred a thin style of calligraphy with minimal width difference in the up and down strokes. I started with three concepts (see below) and from there we refined the first concept. I'm so proud of what we created together and look forward to seeing this logo go with Amelia as she establishes herself as a leader in the photography scene on the Central Coast, and Australia-wide.


Concept 1

Concept 2

Concept 3


“YOU are so incredible. I have nothing but gratitude towards you and your work! Thank you so much Nicole!
All of it. I love it. Woah. YOU. Amazing.” 
– Amelia Grose, when receiving her final logo design

Follow Amelia
Instagram: @ameliagrose